电竞app外围

郭 锐

发布人: 陈永佳发表时间: 2020年09月04日 10:10点击: 次

郭锐博士

Rui Guo, Ph. D.

“欢迎海内外优秀学生和老师加入电竞app外围的研究团队,一起分享品牌研究的成果和快乐!”

一、个人简介

guorui,jiaoshou,boshishengdaoshi,fuyuanzhang,zhongguogaodengyuanxiaoshichangxueyanjiuhuipinpaiyanjiuzhongxinfuzhurenhelvseyingxiaoyanjiuzhongxinfuzhuren,hubeishichangyingxiaoxiehuichangwulishi,hubeishengrenwenshekezhongdianyanjiujidi——zhubaoshoushichuanchengyuchuangxinfazhanyanjiuzhongxinzhongougaoduanzhubaoshichangyanjiusuosuozhang。2000nianbiyeyuhuazhongkejidaxuehuoxueshixuewei;2005nianbiyeyuwuhandaxuehuoshuoshixuewei;2009nianbiyeyuwuhandaxuehexianggangchengshidaxuelianhepeiyangboshi,huoboshixuewei;2009nian-2010nian,huodexianggangchengshidaxueboshihou。zhuyaocongshishichangyingxiao、pinpaiguanliheshechipinguanliyanjiu,huode3xiangguojiazirankexuejijinhe1xiangjiaoyuburenwenshekejijin,chengguofabiaozai《personnel psychology》、《journal of business ethics》、《industrial marketing management》dengabs 4xing、ft50heabdcdengguojishangkedingjiqikan,yiji《nankaiguanlipinglun》、《zhongguoruankexue》、《kexuexueyanjiu》、《caimaojingji》dengguoneiguanlixue、jingjixuequanweiqikan,weiduojiashenhuadianjingappwaiwei、yuzhenkonggudianjingappwaiwei、jingshanjixiedianjingappwaiweidengdaxingqiyezuoguoguanlizixunhepeixun。

zhujiangkecheng: shichangyingxiao、pinpaiguanli、shechipin(zhubao)guanli

二、学术成果

电竞app外围guoruiboshijinnianlaizhuyaoyanjiuminzupinpaiguojihuahelvsepinpaiguanliyanjiu。

zhuyaoyanjiuchengguobaokuo:

电竞app外围(1)ruoshipinpaishijiaoxiaminzupinpaikuaguobinggouhoudepinpaizhanlve;

(2)helixingshijiaoxialvsepinpaipiaolvhoudepinpaixinrenxiufuzhanlve;

电竞app外围(3)pinpaizixinshijiaoxiaminzupinpaiguojihuazhanlve;

(4)zhongguoshechipin(zhubao)dianjingappwaiweidepinpaizhanlve。

jiaoxuehuojiang: yuanzuishouhuanyingketang

zhuchikeyanxiangmu:

电竞app外围(1)guojiazirankexuejijinmianshangxiangmu“pinpaizixinshijiaoxiazhongguominzupinpaidepinpaiguojihuazhanlveheyingxiangjizhiyanjiu”;

(2)guojiazirankexuejijinmianshangxiangmu“helixingshijiaoxiadelvsepinpaixinrenzhanlvejiqiyingxiangjizhiyanjiu”;

(3)guojizirankexuejijinqingnianxiangmu“minzupinpaikuaguobinggouhoudepinpaizhanlveyanjiu—ruoshipinpaishijiao”

zhuchijiaoxuexiangmu:

电竞app外围(1)xiaojizhongdianjiaoxuexiangmu“dianjingappwaiweixiaomba(gongshangguanlishuoshi)yanjiushengfenleipeiyangkechengtixidianjingappwaiweiyanjiu”;

(2)xiaojijiaoxuexiangmu“gongshangguanlijingdiananlimonideshiyanjiaoxueyanjiu: jiyuzhishineihualilun”(2010b18),

三、代表论文

1、how and when learning adaptable newcomers innovate? examining mechanisms and constraints, personnel psychology, forthcoming (abs 4xingqikan,xinlixueheguanlixuejiaochadingjiqikan)

2、rui guo, et al. (2018), timely or considered? brand trust repair strategies and mechanism after greenwashing in china—from a legitimacy perspective, industrial marketing management (ssci, jcryiquqikan,guojiazikejijinweiguanlixueburendingdeabdcdingjiqikan,if: 3.678), 72c: 127-137.

3、rui guo, et al. (2017), a path analysis of greenwashing in a trustcrisis among chinese energy companies: the role of brandlegitimacy and brand loyalty,journal of business ethics (ssci, ft 45zhongdingjishangyeqikanzhiyi, if: 2.917),140(3), 523-536。

四、联系方式

tongxundizhi: zhongguohubeishengwuhanshihongshanqulumolu388haojingguanxueyuan

dianziyouxiang: .cn

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